Why do members really quit? Is it because of standing on the same old treadmill watching the same old television? What can we do to avoid boring our members?
The study Why People Quit, published by IHRSA in 1998, cites reasons people quit their clubs that we’ve all heard before: can’t afford it, it’s overcrowded, new demands on one’s time, inconvenient location and lost interest or motivation. If someone wants out, these excuses are as good as any. One great way to help keep members longer is to develop a personal relationship with the member to help motivate them to make it their priority to find time to exercise at YOUR club!

Key is ‘creating constant opportunities for contact and interaction between the club and members on a daily basis.
Here are some tips:

1. Member Appreciation Month – Each day during this month, put out large bowls of complimentary fruit, hand out free bottled water, and create fun events that grab members’ attention. Hold special activities at the sports/juice bar, such as a Happy Hour every Thursday from 6-7pm with free drinks and snacks. Barter with a local disc jockey for in-club music during this time. Consider offering free one-on-one or semi-private group training for every member who wants to try it (this results in more training business during the following month).
2. Announce Adding or Replacing old Equipment – It’s all a matter of presentation. New pieces can be presented as a gift to members for their loyal support. But don’t just buy the equipment – announce it to your members through your iGo Figure Software Welcome Screen, a large sign, ribbon or anything else you can think of. Everyone will notice that you care for your members and share the appreciation.
3. Group Exercise, Weigh Management Programs, Personal Training – Motivation can work wonders and it is a lot easier to create this in a group. Seeing others doing the same exercise and looking great shows your members that your club is right for them. Don’t forget to mix it up and offer different or even additional classes like a boot camp for the summer. It’s easy to track them with the iGo Figure Member Management Software as well as providing their results and achievements.
4. Open 24/7 – Anyone can be available 24/7 with a Door Access System. Systems like the iGo Figure Door Access do not require any additional staffing, because members simply scan their card and your doors open automatically. Your members will appreciate the extra hours you are there for them and no longer use time as an excuse to quit.

Start creating an environment in which every member is touched every day. Do this, and a higher retention rate is practically guaranteed.

Cheers,

Kyle Z

Source: http://cms.ihrsa.org/index.cfm?fuseaction=Page.viewPage&pageId=18576

According to the 2009 released statistics by the International Health, Racquet and Sportsclub Association (IHRSA), revenue and membership numbers in the U.S. health club industry remained steady.  The recession caused consolidation of club locations and the closure of weaker performing clubs while new club locations emerged in underserved markets. In addition about 23% (10.5 million) of the 45.3 million health club members were new.

The rise of niche and theme-oriented facilities impacted the 2009 survey results significantly. Many owners are getting creative on how to manage their business and tools such as a membership management software or retention management system make it even easier to accommodate their needs.

According to IHRSA the increase in revenues was due to increases in health club usage and non-dues spending. “Increased usage is typically associated with increased spending in non-dues related items, such as personal training, lessons, juice bars and other services,” says Jay Ablondi, IHRSA’s executive vice president of global products.  Special offers and discounts can be easily managed with a membership management software.

Attract new consumers and boost your non-dues sales with the all-in-one iGo Figure Software.
It’s time to get creative and say “bye, bye recession”!

Cheers,

Matt Z

Source: http://clubindustry.com/forprofits/ihrsa-revenues-membership-results-20100331/index.html

Usually we think it is lack of time or money for not joining a health club, but there are more prevalent factors.
Identifying and monitoring these will help you retain more members:

1. Fear of pain
2. Fear of embarrassment
3. Fear of not being able to achieve their goals

Here are some suggestions for successfully addressing these potential roadblocks to membership:

1. Pain. Negative emotions have a greater impact on us. Therefore, we are more likely to run from pain than confront it. A good sales person recognizes this fear factor at membership sign up and he can skillfully educate the prospect that exercise doesn’t need to be a painful experience. Help your members to overcome their reservations by tracking their results. This will not only boost a member’s self esteem, but also establish trust in your club. The iGo Figure Software allows you to easily monitor a member’s progress and gives you tools to demonstrate their results.

2. Embarrassment. As a new member you always feel like everyone is in better shape around you. Remember that especially new members take little steps! Make a member feel special and encourage them to continue by sharing tips, tricks and emotional support. Greet your members with a daily personalized message when they sign in through the iGo Figure Welcome Screen. It really motivates and shows that you care.

3. Goals. The sales and personal training departments must maintain a close relationship and effective communication to assist members in achieving their goals. At the point of sale, the salesperson should have already clearly identified the new member’s goals and explained to her why the club is the ideal choice in helping her achieve the results she desires.

Let us help you achieve your and your members goals!

Cheers,

Kyle Z

Source: http://clubindustry.com/stepbystep/retention/0201-inside-new-member/

Come Meet Us – Booth #731 at IHRSA 2010 in San Diego, CA from March 10 – 13, 2010

Have you registered for your FREE VIP Pass, yet?
Follow these steps below and experience the iGo Figure Member & Business Management Software on site:

1. Visit ihrsa.org/go2010 and look up your name, or register for the first time.
2. At the line asking “Were you referred to the Convention & Trade Show by an Exhibitor?”,
   click ‘yes‘ and select “Go Figure, Inc.” from the drop down.
3. Enter the promotional code VIPPASS.
4. Complete the profile, review the registrant information.
5. You will then receive a confirmation (with barcode) via email.

See you there!

Kyle Z.

Back in 1995 there were approximately 12,500 commercial fitness centers in the United States. Since 2008, there are more than 29,000! One recent authority suggests the following ten ways to recharge your club and set it apart from the competition:

1. Get Fresh. “Store Blindness” is an affliction that besets everyone who lives or works in the same space. After a while, we don’t notice the worn carpets, the tired colors, the clutter behind the front desk, etc. A first-time visitor will notice any of those immediately. Whenever a strong competitor enters the market, it is imperative that clubs undergo a 360-degree examination. Get Fresh with a club makeover!

2. Get Connected. “Connectivity” may be the #1 advantage that existing clubs enjoy over powerful, new entrants into the market. So get started! Connect through the iGo Figure Software by sending a message to a member through your welcome screen, create a Facebook page for your club and/or sign-up for Go Figure’s free Retention Management trial. You will love the results! “Connectivity” is the basic reason why some neighborhood restaurants and coffee shops that may have flawed operations succeed year after year. Get connected with iGo Connect!

3. Get United. Being faced with an imminent threat from a new club allows your club to accelerate in the pursuit of better performance. Whenever a new competitor announces its entry into your market, you have an opportunity to unite your staff in the pursuit of a higher level of performance and excellence across the board.  A motivated and mobilized staff becomes the ultimate asset, the ultimate weapon with which you can win the battle. Get United and show off your team!

For the rest of the list, visit:

http://cms.ihrsa.org/index.cfm?fuseaction=Page.viewPage&pageId=17977&nodeID=15

Let’s beat your competition together!

Always happy to help,

Matt Z

Source: http://cms.ihrsa.org/index.cfm?fuseaction=Page.viewPage&pageId=17977&nodeID=15

iGo Figure recently announced training and technical support is now available in French, Spanish and German. We also specialize in supporting and training Fitness clubs, Yoga Centers, Martial Arts Studios, Day Spas, Massage Centers, Chiropractic Offices, Cheer Gyms, Dance centers, Gymnastic Centers, and Child and Day care centers. For additional information about our customer support and training resources, Click Here

iGo Figure Software Home Page

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iGo Figure Software Home Page

With well over 8,000 current iGo Figure users sold in 32 different countries, one might think that getting quality training or customer support would be a challenge. “Not at Go Figure!” exclaimed Batool Hassan, Go Figure’s tech support manager for over two years.

I take a lot of pride in what we do to ensure every issue or question is addressed professionally and quickly. We sometimes handle over 1000 calls in a week which can range from some viruses that infect the user’s computer, to an MS Windows reinstall, to simple ‘how to’ questions. On average, our users only hold for about a minute and we can resolve issues on average in 9 minutes.

Batool continued by saying that keeping all of our support in-house with our development staff right here in Sugar Land, Texas (outside of Houston) enables quick and accurate support of our users.

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